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TAGS / CREATIVE DIRECTION
An immersive landscape experience and transformative urban garden - taking inspiration from playful pop-up books to create a life size multi-dimensional visual story.
pOP UP GARDEN
Client: BritishLand
2018 // LDF18, Paddington Central
fREEZING beauty
Client: GAGGENAU
2018 // Milano, Salone Del Mobile
An editorial art direction concept the explores values and visual representations of Gaggenau Kitchen's unique multi level cooling system.
Creative Direction and design of the entire Raw Finnish collection which brings together tableware and homeware all made from a 2.8 billion year old stone.
Client: RawFinnish / Hukka Design OY
2017-18 // Tuppavarra, Finland // Milano, Italy
A special commission for Wallpaper* Handmade 2018 - WELLNESS AND WONDER.
bAIN CULINAIRE
Client: Wallpaper* Handmade
In Collaboration: Laufen, Quinteassential
2018 // Milano, Salone del Mobile
Bespoke tableware for Dutch brand Vij5. Exploring composition, form and food/material impact and ratio.
PRODUCTS / sOAPSTONE GEOMETRY
Client: VIJ5
2018 // Netherlands
Design and creative direction for a high end culinary concept paying tribute to the work of Rodin.
tHE ART OF AFTERNOON / ART OF RODIN
Client: Rosewood London
In Collaboration: The British Museum
2017-18 // London
The creation of a new Scandinavian design brand based in rural Finland and utilising local craft.
raw finnish
Client: RawFinnish / Hukka Design OY
2017-2018 // Tuppavarra, Finland // Milano, Italy
Reconfiguring and offering design enhancement to create new visual impact, marketing value and client attraction in a business orient design hotel event offering.
dUTCH tABLESCAPES
Client: HILTON HOTELS
2017// Hilton Schiphol
An edible mineral collection inspired by ground breaking materials. Displayed in a cabinet of curiosities and offered in a limited daily tasting.
mINERAL GRAVITY
Client: COMPAC
2017 // LDF17, Somerset House
Introducing a new take on the traditional afternoon tea experience.An overall concept creation from table settings to pastries all celebrating the Art of Afternoon Tea.
tHE ART OF AFTERNOON
Client: Rosewood Hotels
2017-18// Rosewood London
A platform that establishes food as a modern day religion and explores new traditions, behaviours and cultural phenomenons.
THE FOOD RELIGION
Studio Appétit Couture
2017- // Worldwide
Launching an exquisite silverware collection with an intricate and innovative visual story, scenography, display and spatial design celebrated with a unique culinary activation.
EPICURIAN EXPERIeNCE
Client: Christopher Jenner
In Collaboration: Thomas Goode, CAMRON PR
2017// LDF17, Thomas Goode
A lollipop that has been designed and curated to give you a taste of LOVE. Introduced in TEDxMunchen.
this little sucker is love
Studio Appétit Atelier
2017
Exploring Estonian culture and culinary history through curated still life dramatised moments.
ESTONIAN EXPLORATION
Client: SUPPER Magazine, Estonian Ministry of Tourism
2017 // Estonia, London
Art Direction of the scenography, display, visual story and brand experience of Petite Friture's tableware and homeware collection.
a TABLE
Client: Petite Friture
2016 // Paris - Stockholm - London
THE FOOD RELIGION / TRIBUTE
In Collaboration: CONRAN AND PARTNERS, Mark Taylor Design,
D&D, DesignJunction
2017 // LDF17, German Gymnasium
A collaborative installation combing space, food and design into a ceremonial large scale ritual.
Immersive installation challenging one's basic value through edible gestures.
have you ever . . .
Client: U.B.M.
In Collaboration: SuperFutures
2016 // The Sleep Event, London
A chocolate f&b concept for hotels based on game changing research about consumer groups of the future.
TRIBES
Client: U.B.M.
In Collaboration: Oialla
2016// The Sleep Event, London
A performance art and scenography intervention bringing to life and activating Jaime Hayon's homage to the historic Crystal palace.
the royal dessert guard
Client: Caesarstone X Jaime Hayon
2017 // Milano, Salone Del Mobile
A special commission for Wallpaper* Handmade 2015. A luxury chocolate with a bbespoke carving experience.
CARVED
Client: Wallpaper* HandMade
In Collaboration: Oialla
2015 // Tuppavarra, Finland // Milano, Italy
EATING CONFESSIONS
Client: Open Restaurants
2016 // Jerusalem
Social experiment about the guilt, sins and regrets we associate with food and eating throughout our lives.
Taking over a fashion show and telling its story through flavour, interaction and exciting experiences.
FLAVOURS OF FALL
Client: CASTRO Fashion
2016 // Tel Aviv A/W 2016
ARCHITECTURE DURING ART
Client: LAUFEN
2016// LAUFEN Fourm, Art Basel
Immersive Food Art experience inviting guests into a visual and inspirational journey about food and architectural design values.
THINGS OF EDIBLE BEAUTY - black wonderland
Client: Wallpaper Magazine, Caesarstone
2016 // Milano, Salone Del Mobile
An immersive dessert experience - a black monochrome edible playground from the world of Things of Edible Beauty.
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PRODUCTS / LA BELLE CRISSE
Studio Appétit Atelier
In Collaboration: Sivan Waxman
2016// Milano, Salone del Mobile
An original decorative print available as wall art or textile napkins.
PRODUCTS / cANOPY tABLE
Studio Appétit Atelier
In Collaboration: Studio Erwin Zwiers
2016// Milano, Salone del Mobile
A clean streamline blackened oak grand dining table with a canopy structure.
PRODUCTS / cones noir
Studio Appétit Atelier
In Collaboration: Studio Lenneke Wispelwey
2016// Milano, Salone del Mobile
Black Ceramic + Slate cone collection for multi use in food presentation and consumption.
PRODUCTS / Sonar light
Studio Appétit Atelier
In Collaboration: Roy Drabkin/SABROSA
2016// Milano, Salone del Mobile
A combined side table/Floor standing light with an adjustable light distribution feature to perfect lighting on objects placed on it.
PRODUCTS / OR BRULEE
Studio Appétit Atelier
In Collaboration: Hilla Shamia
2016// Milano, Salone del Mobile
Tabletop burnt wood food platforms with a distinct brass insert casted directly into the wood.
THE FEAST
Client: National Ceramics Association
2015// Tel Aviv
The curation and design of an orthodox exhibition in an unorthodox way.
BELLBOY
Client: Hotel Bardichevsky
2015 // Tel Aviv
F&B for a boutique hotel's speakeasy. The creative direction of a whimsical and exciting yet lasting concept.
THINGS OF EDIBLE BEAUTY
v&a edible boutique
Client: London Design Festival
2014 // LDF14, Victoria and Albert Museum
Edible Fashion Boutique offering a taste of the curated flavours for Spring/Summer 2015. Featuring an edible perfume and jewellery.
THINGS OF EDIBLE BEAUTY PT.1
Studio Appétit Couture
2014- // Worldwide
Food / Fashion on the exploration of trends, aesthetics and visual impact in these worlds.
ELIXIR.
Client: Inventory
2014 // Design Miami
A new ritual design concept focusing on sensorial memory triggers as i was to experience history.
lUSCIOUS FOOD CRAVINGS
Studio Appétit Atelier
In Collaboration: Studio Lenneke Wispelwey
2013 // The Netherlands
Celebrating the ornamental value of food while offering a new way to look at food, prepare and eat it.
eating control
Client: FeinCook
2013 // Tel Aviv
A workshop about subconscious eating, food notions and culinary gestures.
welcome home. moooi.
TIME FOR DINNER
Studio Appétit Atelier
2012 // Tel Aviv
Pop Up dinner exploring the multi aspects and unexpected overlaps between food and time.
Client: MOOOI
2013 // Moooi Showroom, Amsterdam
Tasting a new design collection through integrated edible moment spread all over the Moooi Showroom in Amsterdam.
placebo
Studio Appétit Atelier
2012 // Beit Binyamini Gallery. Tel Aviv
Consumable interactive performance art inviting visitors to experience the mental and physical power of food and eating.
BLACK BOX
Client: Town House Hotels
2011 // Milano
An experimental tasting experience raising questions about the black box of eating.
products / DUNE BOWLS
Studio Appétit Atelier
In Collaboration: GaL Gaon Gallery
2012
Topography inspired table pieces that imitate nature and create dramatic table landscapes.
EATING REFLECTIONS
Studio Appétit Atelier
In Collaboration: Direktorenhaus Gallery
2012 // Berlin, Amsterdam
Limited edition eating stations used in an installation asking the question - 'What do you look like when you eat?'
edible cookbook
Studio Appétit Atelier
2013 // Tel Aviv City Gallery
An innovative recipe notebook that has edible pages that smell and taste like recipes they present.
Limited Edition
NEW YEAR'S SENSATION
Client: W&B
2011 // Brooklyn, NYC
Whimsical eating experience reimagining rituals and traditions in a sexy and unexpected way.
Multi location set designs, displays and conceptual activations launching and promoting a food related product collection.
a table set+event
Client: Petite Friture
2016 // Paris
A 'private club' style installation, redefining brand experience and communication in an exciting memorable way.
THE GEM ROOM
Client: LAUFEN
2016 // LDF16, Old CSM, DesignJunction
THINGS OF EDIBLE BEAUTY PT.2
Client: Brand New World, Studio Appétit Atelier
2016 // Tuppavarra, Finland // Milano, Italy
Make this yours. Add images, text and links, or connect data from your collection.
PRODUCTS / courones
Studio Appétit Atelier
In Collaboration: Studio Elinor Portnoy
2016// Milano, Salone del Mobile
Regal ornamental gold plated jewellery with fluid natural lines that can be embellished by edibles and florals.
PRODUCTS / mIRROR PLATES
Studio Appétit Atelier
2016// Milano, Salone del Mobile
Serving and presentation decorative plates reflecting and elevating their contents.
CHRISTAMS SHOOTS
Client: LAUFEN
2015 // Basel
Festive artistic directions for clients and in-house.
PRODUCTS / Edible pERFUME
Studio Appétit Atelier
2014// Milano, Salone del Mobile
Edible perfume with curated seasonal flavours.
Limited Edition
Luscious COOKBOOK
Studio Appétit Atelier
2013 // The Netherlands
A complimentary cookbook within the Luscious Food Cravings world.
aphrodisiac collection
Studio Appétit Atelier
2013
A sensual tableware collection that combines high end curvy aesthetics with interaction enhancing forms.
aphrodisiac
Studio Appétit Atelier
2013- // Worldwide
A world of food and sex. Dipping into the lust, passion and sensory triggers only found in food and sex.
FOOD DATA
Client: Checkpoint
2013 // Tel Aviv
High-Tech crossover of experiencing food through analytical values.
PRODUCTS / pimp my bread
Studio Appétit Atelier
2012 // Farm Gallery
Carb Galore. A bread decorating and embellishing kit that offers a savoury alternative to common sweet pastry like products. Limited Edition
food workshop
Client: Asufa
2012 // Jaffa
Looking at the commonalties and cross overs between the world of food and cooking to industrial design and production settings.
15 minutes of fame
Client: City Gallery
2012 // Rehovot
Immersive installation of interactive culinary speed dating with constantly changing food trends.